Outdoor Wedding Venue
PRODUCT: Wedding Bells Mobile app
ROLE: Lead Designer, Visuals, Interaction
DURATION: April 2022
PROJECT VISION
For this project we are creating a new app to help people find and book beautiful outdoor wedding venues. We need to find out if the main user experience, location findings and booking the venue, is easy for users to complete. We would also like to understand the specific challenges that users might face in the searching, scheduling on site-visits, and reservation processes.
RESEARCH CHALLENGES
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Create a seamless user flow.
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Provide a high quality gallery space to view venues.
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Create a cohesive user interface for new and existing users.
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Make it easy for users to reserve dates without any clashes.
"Beautiful outdoor wedding venues across the country"
The project research study followed both quantitative and qualitative research methods. The study analysis ranged from defining the problem statement, creating persona's literature reviews, KPI's, usability studies, figuring out the pain points and creating a competitive audit.
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Here are some key features:
To unpack the challenges we had to create scripts based on the different users and their goals on the app. An Affinity diagram is used through this process to separate the data in groups of tasks. Which then leads the designers to identify key pain points which are used to create the personas. Though these characters are fictional they became representatives of the needs of a larger group of users wanting to engage with the app.
Meet Michael and Lea
Michael
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Age: 29
Education: Marketing Degree
Hometown: Cape Town SA
Family: Mom, younger sister
Occupation: Digital Marketer
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Lea
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Age: 26
Education: Interior Design
Hometown: Cape Town, SA
Family: Mom, Dad, older sister
Occupation: Interior Designer
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Lea and Michael have busy weekday and weekend schedules that doesn't allow them the time of day to go through and book an outdoor wedding venue of their dreams. With Lea's background in design and Michaels in marketing the engaged couple opted to handle everything but require some digital assistance to help them with all the arrangements as they are tech savvy people and believe in its efficiency.
In Summary...
Lea and Michael are extremely overwhelmed with their daily responsibilities and are in need a website/app with reliable images that locates the best venue/s for their outdoor themed wedding, because they don’t have the time to go to different locations to find their ideal venue.
The Journey
![Google UX Design Certificate - User flow [template].png](https://static.wixstatic.com/media/2ae566_f01d6a7768044f9e80f184fdd94993c5~mv2.png/v1/crop/x_0,y_80,w_958,h_361/fill/w_600,h_226,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Google%20UX%20Design%20Certificate%20-%20User%20flow%20%5Btemplate%5D.png)
After creating low-fidelity prototypes, questions were raised a usability study was conducted to further develop the interface into a polished user friendly experience.
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Four challenges were addressed:
Create a seamless user flow
Creating a space where users can easy flow through the purchasing process from account logins to end of purchase.
High quality gallery space
Uploading and using quality images that best depict the spaces described in descriptions. Creating new innovative and trending ways to showcase spaces digitally.
Cohesive user interface
Creating a design system where each element on the screen of the app relates to the other. From the colours, iconograpghy, layout and typeface.
Date Reservations
Easily book calendar dates without any clashes or misunderstandings. Give clear visual layout of calendar and availability, showcasing holidays and other special occasions.
Wedding Bells
Accessibility Considerations
Use icons to help make navigations easier. Provide access to users who are vision impaired through adding alt text to images for screen readers.
Takeaway
While designing the Outdoor Wedding Venue app - Wedding Bells, I learnt there is a lot that goes into creating a good user interface design that allows users of diverse abilities to navigate, understand and use the app. Additionally, its important to put the same amount of effort into the research as you would in the design system, as these two work hand-in-hand in achieving great results.